Multimedia is a concept that has been emerged in the field of computer science during last few decades. It is a new technology and is widely used in animation graphics, interactive presentations, web pages, audio and visual applications etc. It is highly impacting on business presentations and public information and access systems because of its exceptional features.
Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia (as an adjective) also describes electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art; by including audio, for example, it has a broader scope. The term "rich media" is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application.
The following are some benefits of multimedia that promote its uses:
1. Communications :-
That desktop video conferencing provides better communications between persons situated at geographical distances and thus reduces both cost and time requirements. It eliminates the travelling and its related problems, provides economic benefits and thus improves the quality of life.
2. Training :-
Multimedia is very useful for training purposes. As compared to traditional training methods like Transparencies and overhead projectors in India mostly, chalk and black board methods or even slides etc, multimedia is a better performer as it reduces both the training time and cost because of the following factor :-
3. Sales :-
Multimedia has changed traditional methods and concepts of marketing. The point of sale system benefits both consumers and retailers. It benefits in terms of savings on space, inventory, distribution etc and the profit because of it reaches 50 percent of the retail profit. Multimedia also made possible the consultations using video communications, computerized banking etc, that promote sale and increase profit.
4. Medical Field :-
Multimedia helps in providing value aided imaging in which a hospital supplies a service for the primary interpretation of x-rays or any other images of clinicians and other health centers and thus enables for PACs system to become a revenue centre.
It also helps to creating three dimensional images using MRI scans of human body that helps surgeons better planning for surgery and also reduces medical costs and complications.