Etios sedan (petrol) at prices ranging from Rs. 4.96 lakhs to Rs. 6.86 lakhs (ex-showroom Delhi), across four variants by launching their first ever small segment car in Bangalore with a slogan reading as “World’s First, India’s First”.
Toyota though is popular in many a countries abroad but had some resistance in getting into India and starting their operations in Indian car market. The Etios concept was first shown at the Delhi Auto Expo 2010 and the company has invested Rs. 3,200 crore on the Etios project as it is especially designed for India and then may be exported to the world.
There focus has mostly on the higher segment car targeting a different set of society. Later they overcame their hitch and decided to enter the Indian car market and got successful too in cracking other Indian car manufacturers share.
Even in this era when a global economic crisis is there, Toyota did not hesitate to build something specific for Indian segment and launch it successfully.
This is the first ever event of any Toyota car launch where he is going to be present in person.
Based on the sales figures in Indian market, Toyota comes at number seven but their plans after launching this car are definitely to jump up the ladder to grab a higher place by attracting the common man of India with the price tag affordable to their pocket.
India being the second largest market in the world has become Mecca for all car manufacturers by now. The new Sedan model from Toyota named as Elios is reportedly told to be carrying a price tag of Rs. 5.25 for their entry level model.
The bookings for the Etios sedan started Wednesday and deliveries would begin in January 2011.
The company has roped in music wizard A.R. Rahman as its brand ambassador for Etios
The company will launch the hatchback version, Etios Liva in April 2011.
Toyota Etios variants and prices: (ex-showroom Delhi)
Model Colors Interiors Price
Etios J White, Silver Black Rs. 4.96 lakh
Etios G All six Black Rs. 5.46 lakh
Etios G + ABS, EBD All six Black Rs. 5.96 lakh
Etios V + ABS, EBD All six Black & grey Rs. 6.41 lakh
Etios VX + ABS, EBD All six Black & red Rs. 6.86 lakh
Toyota Etios Price in India (all prices ex-showroom, Delhi):
Etios J – Rs. 4.96 lakh
Etios G – Rs. 5.46 lakh
Etios G (with safety option) – Rs. 5.96 lakh
Etios V – Rs. 6.41 lakh
Etios VX – Rs. 6.86 lakh
Toyota Etios technical specifications:
Engine Capacity : 1.5 litres (1496 cc)
No of Cylinders : 4
Power : 88.7 bhp @ 5600 rpm
Torque : 132 Nm @ 3000 rpm
Mileage : 17.46 kmpl* as per ARAI
Tank Capacity : 45 litres
Length : 4265 mm
Width : 1695 mm
Height : 1490 mm
Weight : 930 kg
Boot Space : 595 litres
Ground Clearance 170 mm
Wheels : 15 inch
Tyres : 185/60
Turning Radius : 4.9 meters
Front Suspension Independent McPherson Strut
Rear Suspension Non independent Torsion Beam
BRAKING: ABS and EBD as options
ENTERTAINMENT: DVD Audio System with AUX & USB
Dual Air bags
Safety Collision Absorbing Body
Side Impact Beams