India’s leading Hindi News channel, STAR News to be rebrand ABP News from 1 June, 2012. Similarly STAR Ananda and STAR Majha will rebrand as ABP Ananda and ABP Majha on the same day. Star News in owned by MCCS (Media Content and Communications) (A joint venture between the Anandabazar Patrika Group and STAR India). Both have agreed to discontinue the STAR brand affiliation with MCCS.
STAR News was launched on March 15, 2004, STAR Ananda in June, 2005 and STAR Majha in June, 2007. Both Ananda and Majha are No 1 news channels in their respective markets since inception. ABP TV is aggressively publicizing a new look and branding for its network of channels.
“The core business of the ABP is news and it wishes to promote and establish its own brands in the broadcast news space through its subsidiary company – MCCS,”
MCCS ( Media Content and Communications) has been a 74:26 joint venture between ABP TV and STAR News Broadcasting. It was formed in March 2003 and broadcasts three 24-hour news channels, STAR News in Hindi, STAR Ananda in Bengali and STAR Majha in Marathi.