Mahindra & Mahindra recently acquired the remaining stake from their joint venture with Renault. The company promised that they would take steps to ensure that their Logan sedan remains competitive in the Indian market.
The company has taken the first major step by drastically reducing the price of the car.
Mahindra Logan prices have been dropped by 24,000-80,000 rupees. The company said that they want to deliver an excellent value for money product to their customers. This price cut practically make Mahindra Logan the cheapest sedan in the Indian market.
Mahindra Said-“There was a lot of uncertainty about the future of the Logan in the minds of our dealers and customers. We wanted to give a fresh momentum to the Logan through a reduction in prices. The rationalization of the prices will provide a better value proposition for our target segment who had found the car too expensive. We have an 18-month period to refresh the product and we are working on various alternatives,”
Mahindra and Mahindra has realigned its JV with Renault and will now sell its entry level sedan under its own brand name. The company has announced huge price cut on its no-frills car. The car comes cheaper by Rs. 24,000 to Rs. 80,000 depending upon the variant. Logan becomes the cheapest sedan in its segment now with this strategic move to boost the sales of the model in the Indian market. Logan’s monthly sales fell to as low as 500 when Maruti Suzuki was selling nearly 50,000 cars a month. Mahindra Logan competes with Maruti Swift DZire and Tata Indigo CS in the entry-level sedan segment.
Jejurikar said -According to M&M Automotive Division chief executive Rajesh Jejurikar, the price cut now offers a better value proposition to the Indian customers. The model is now available at more affordable price with all significant features in the car. The new BS-III compliant Logan petrol model is available at Rs. 4.86 lakh and diesel model at Rs. 5.65 lakh (all prices ex-showroom, Delhi). The company will also ramp up the production of the model in next few months when the demand picks up,