do you think that southern spice too bland for bollywood????

Superstar actresses from south Indian films who were launched in Bollywood with fanfare have failed to fire.click here to know more about the south Indian actresses………..

Over the past couple of years, the Hindi film industry has witnessed the entry of several superstar actresses from south India. It started with Shriya Saran’s debut in Awarapan in 2007. She was followed by Genelia D’Souza who, after an earlier flop stint, was ‘launched’ again in Bollywood with Jaane Tu Ya Jaane Na in 2008. Later the same year, Asin saw a blockbuster debut by way of Ghajini. And Trisha Krishnan was launched with hype in Khatta Meetha recently.

There’s a common thread here. All these girls have been established names down South before foraying Bollywood. And despite the abundant hype surrounding their debut, their careers haven’t exactly taken off in Hindi films.Industry experts point at several reasons for their failure – signing wrong films, being too choosy, sticking to a certain kind of roles, and the ambition to make best of both the worlds (southern as well as Hindi films).

" You have to give them time. Which actress has a cent per cent success rate in Bollywood? Even Kareena Kapoor and Deepika Padukone deliver flops," says writer- director Rumy Jafry, who directed Genelia in Life Partner . One thing these girls don’t lack is ambition.

“A big factor that comes in the way of these girls getting films in Mumbai is the fee they demand. Because they are superstars down South, they come with a hefty price. They forget that in Bollywood they are newcomers in a level playing playing field”

“so we hope that these actresses soon get right roles in bollywood…”