Aamir Khan and Katrina Kaif launched the DHOOM:3 Official Merchandise & Technology Products at an event here at the Yash Raj Studios in Mumbai on Tuesday.
The ‘D:3’ licensing merchandise and mobile games are supported by Yash Raj Films Licensing (YRFL). The current DHOOM:3 licensed products contain a wide collection of licensed programs from a number of top creators. There are above 200 ranges of programs and 20 associates with a joint penetration at more than 20,000 selling retail outlets and with a price range of Rs.69 to Rs.9,000.
Yash Raj Films Licensing (YRFL) also have a tie-up with Nightingale for diaries and notebooks that feature graphics based on the movie.
Dhoom 3 , written and directed by Vijay Krishna Acharya, features Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra in lead role. The film will be released on 20 December 2013 in regular 2D and IMAX formats.